Experiments using Google Optimize: How to make the best experience for your online retail customers
January 17, 2019 @ 6:00 pm - 7:30 pm| Free
Google Optimize is the best (and FREE) tool to help you get more orders for your e-commerce business.
Many store owners are using Google Analytics to understand WHAT is happening, but are missing the chance to learn HOW to make the customer experience better. Using Google Optimize, you’ll be able to test different experiences against one another to make data-driven decisions about your online retail business.
AJ Davis will show you how easy it is to get started with Google Optimize, as well as some of her favorite tests to run. She’ll also show you how to know when you have enough data and how to approach implementing on your site.
ABOUT THE SPEAKER
AJ Davis is a user advocate and product leader. AJ founded Sitleo after watching companies stumble to understand customer behavior. Sitleo combines user research and A/B testing to identify user problems, make focused changes, and help companies grow. Previously, AJ managed experience optimization for Fortune 500 companies at Clearhead, and she established lean UX practices on several teams at Google.
We’ll be in Antone’s at Capital Factory.